CEOs, presidents and senior managers at multinational companies in China’s marketing and public relations industries summarize their experience and lessons learnt during the pandemic.
Alibaba-owned collaboration app DingDing won praise for a meme-filled video response after stuck-at-home students used one-star ratings to express their frustration at having to use the app for their studies.
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.