Brian Wieser
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Aug 3, 2021
What Scarlett Johansson's lawsuit against Disney ...
Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, Group M's Brian Wieser says.
Mar 26, 2020
Olympics postponed, but opportunities for marketers ...
"On its face, there are no direct substitutes for the Olympics; however..."
Dec 23, 2019
The decade with no name held some surprises
"With the past behind us, what's likely to play out in the decade ahead?"
Oct 28, 2019
Agencies are proving resilient and growth will ...
The opportunities available to agencies and their entrepreneurial spirit in seizing them should not be underestimated, argues GroupM's global president of business intelligence.
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