Dan de Sybel

We should be outraged by programmatic's 'missing 15%' because tech can solve it
Jun 8, 2020
Dan de Sybel

We should be outraged by programmatic's 'missing ...

We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Agency of the Year 2023 winners: Southeast Asia

1 Agency of the Year 2023 winners: Southeast Asia

Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

2 Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

Indian fashion brand depicts 'bold' women in same-sex relationship

3 Indian fashion brand depicts 'bold' women in same-sex relationship

Agency of the Year 2023 winners: Asia-Pacific / Network

4 Agency of the Year 2023 winners: Asia-Pacific / Network

Senior leadership reshuffles at Dentsu APAC, as agency re-aligns to new Global Practices structure

5 Senior leadership reshuffles at Dentsu APAC, as agency re-aligns to new Global Practices structure

From talk to action: Uncovering unconscious biases to prevent workplace classism

6 From talk to action: Uncovering unconscious biases to prevent workplace classism

Agency of the Year 2023: Greater China winners

7 Agency of the Year 2023: Greater China winners

Agency of the Year 2023 winners: Japan/Korea

8 Agency of the Year 2023 winners: Japan/Korea

Spotify Wrapped 2023 celebrates real moments with real music

9 Spotify Wrapped 2023 celebrates real moments with real music

YouTube Works Awards SEA winners reveal new rules of engagement for Southeast Asian audiences

10 YouTube Works Awards SEA winners reveal new rules of engagement for Southeast Asian audiences