Minnie Wang

1 day ago

Campaign's China Summit 2023: Key takeaways

Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.

Nov 23, 2023

The Kraft of good sauce: Heinz brings the magic of ...

If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.

Nov 10, 2023

Singles' Day 2023: From KOLs to trust, the changing ...

Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.

Nov 2, 2023

Design Bridge and Partners' Nikki Lin on sustainabil...

Six months after the global launch of Design Bridge and Partners, its managing director for China shares their latest award-winning work, her vision for sustainable design, and reflections on being one of the handful of female creative leaders in the country.

Oct 12, 2023

Grey Tokyo's Yukiko Ochiai on celebrating the ...

On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.

Sep 28, 2023

Turning clicks to cash: Red's monetisation is ...

BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.