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Qatar faces up to World Cup comms challenges
It’s an event that has been 12 years in the making and come November, Qatar will host the FIFA World Cup – marking the first time the tournament has been held in the Middle East.
UK ad watchdog to scrutinise sustainability claims
The watchdog says new guidance is needed to help businesses get their advertising right amid increased focus on preventing climate change.
Brand mascots will send your profits and emotional ...
Brand mascots and characters can increase profit and emotional connection with customers by up to 41%.
Headspace launches global campaign amid world's ...
'Find some Headspace' encourages individuals to find a place of mental comfort following the highs and lows of the previous year.
Modibodi and Getty Images create gallery depicting ...
It's a gallery of varied bodies, moments and milestones of life postpartum, which venture far beyond the simplistic post-birth representations of “baby bliss” or the “baby blues.”
Visa aims to clarify global breadth of its role in ...
The brand wants to underline its credentials as a trusted platform to allow more people to engage with the digital economy.
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