The France-based media giant is also thinking about splitting off other business units.
EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’
IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.
Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.
Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report.
EXCLUSIVE: The role includes infusing what the digital agency calls “commerce thinking” across the organisation.
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