Miriam Wells

Beyond briefs, Cannes rethinks creativity and capitalism
Jul 4, 2023
Miriam Wells

Beyond briefs, Cannes rethinks creativity and ...

Transformative ideas that leave a lasting impression don't often take root in the average client brief; they are born out of intentional creativity that goes beyond the channel or the immediate business problem, opines Ogilvy PR's chief creative officer.

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