Rachael Berkey

Twitter / X paywall? No one will pay for a town square without value
Sep 22, 2023
Rachael Berkey

Twitter / X paywall? No one will pay for a town ...

Amidst a flurry of changes, dropping ad revenues and now, possible subscription models, Clarity's Rachael Berkey gets real about why she won't be paying for 'Elon Musk’s shell of a global town square'.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Agency of the Year 2023 winners: Southeast Asia

1 Agency of the Year 2023 winners: Southeast Asia

Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

2 Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

Indian fashion brand depicts 'bold' women in same-sex relationship

3 Indian fashion brand depicts 'bold' women in same-sex relationship

Agency of the Year 2023 winners: Asia-Pacific / Network

4 Agency of the Year 2023 winners: Asia-Pacific / Network

Senior leadership reshuffles at Dentsu APAC, as agency re-aligns to new Global Practices structure

5 Senior leadership reshuffles at Dentsu APAC, as agency re-aligns to new Global Practices structure

From talk to action: Uncovering unconscious biases to prevent workplace classism

6 From talk to action: Uncovering unconscious biases to prevent workplace classism

Agency of the Year 2023: Greater China winners

7 Agency of the Year 2023: Greater China winners

Agency of the Year 2023 winners: Japan/Korea

8 Agency of the Year 2023 winners: Japan/Korea

Spotify Wrapped 2023 celebrates real moments with real music

9 Spotify Wrapped 2023 celebrates real moments with real music

YouTube Works Awards SEA winners reveal new rules of engagement for Southeast Asian audiences

10 YouTube Works Awards SEA winners reveal new rules of engagement for Southeast Asian audiences