Climate Action
'Dubai could not hold COP28 without ad and PR firms greenwashing'
With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.
Why the best screen savers may be repulsive ones
Agency TheOr creates hard to look at 'planet saving screen savers' coinciding with COP28 to encourage more people to shut off their computer screens when dormant.
Eighteen PR firms and ad agencies working on COP28 also working with fossil fuel polluters: Clean Creatives
Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies
ASA bans Toyota ad for encouraging environmentally damaging driving
Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.
Businesses are no longer trusted on climate change: Edelman report
Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Is it up to adland to save the planet?
Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
Rob Mayhew slams Havas over Shell in mocking video
Rob Mayhew, the popular social media creator, has published a video mocking Havas and its CEO Yannick Bolloré after the company defended its decision to work with Shell.
Why Asia suffers the most from fossil fuel advertising
Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.
Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’
CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.
WPP and IPG lead Asia's F-list with the most fossil fuel contracts
The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.
Why brands should stop working with PR agencies that consult for fossil fuel
Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
A view from Dave Trott: Advertising as crossword clues
Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott.
Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
Australia shamed in full-page New York Times ad over climate change inaction
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
'Havas, you’re only as green as your clients': Belinda Noble
A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.
Havas wins Shell's media account, deal sparks backlash as Red Havas loses client
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
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