Customer Experience
Campaign's China Summit 2023: Key takeaways
Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
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What drives customer loyalty in challenging economic times?
In spite of the economic slowdown, HubSpot's Dan Bognar says companies of all shapes and sizes will need to answer this key question: What keeps customers loyal to a brand?
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Warner Bros. and Zynga bring Wonka to Words With Friends
Zynga aims to get young Wonka fans back in the classic game.
Behavior as a prompt: Why AI’s ability to anticipate will change business forever
The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.
Adidas creates clothing for Roblox avatars
Brand launches shops in virtual world and partners with creator Rush Bogin.
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Krispy Kreme appoints VML as global creative agency
Krispy Kreme and VML are set to start collaborating soon, with new campaigns expected to debut in the market in 2024.
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Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?
In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
Agency of the Year 2023 winners: Australia/New Zealand
See the complete winners list for the Australia/New Zealand region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
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Accenture Song gives hawkers a second chance at longevity in poignant new documentary
The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.
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Study: Over 50% of Singaporean Gen Zs source holiday shopping ideas on socials and online
TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.
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Accenture Song adds Thai digital agency Rabbit’s Tale to its family
The acquisition is Accenture Song's third creative agency addition in Southeast Asia in the past three years.
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; with the list also prominently featuring Famous Innovations and new entrant, Talented.Agency, as the second most-awarded.
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BTS launches experiential pop-up experience in Singapore
The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.
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Spikes Asia 2024: In conversation with Joey David Tiempo, founder & CEO, Octopus & Whale
Spikes Asia speaks with Joey David Tiempo, inaugural jury president of the Gaming Spikes, about the growing trend of using gaming platforms as a channel for creativity in APAC, and of course, the brand new Gaming Spikes.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
Today the GQ universe is more inclusive and less gender-specific: Che Kurrien
In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...
Accor taps Accenture Song to transform its global content production
Accor has expanded its partnership with Accenture Song globally after more than four years of working together.
Check out the smartwatch band that hears heartbreats regardless of skin tones
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
40 Under 40 2023: Nhan Mai Ngoc, Unilever
With entrepreneurism in his blood, Nhan Mai Ngoc isn’t afraid of taking the off-beat path. From management consulting to marketing, he’s done it all and left an indelible mark in the process.
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