Technology

14 hours ago

Trivago unveils brand refresh with AI ad campaign

The hotel search engine is also launching a new logo.

14 hours ago

Branded Roblox games got 1.8 billion visits in 2023, report finds

An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.

1 day ago

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.

1 day ago

RocketMill snapped up by US independent agency

Deal for 200-strong UK digital agency brings US media challenger to Europe.

1 day ago

With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani

The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker

2 days ago

Adtech company Perion acquires Hivestack for $100 million

With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.

2 days ago

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

2 days ago

Tina Allan named global chief data and intelligence officer at FCB

EXCLUSIVE: She continues to infuse data and audience-driven intelligence into the creative agency’s processes and lead FCB Six.

3 days ago

Taboola's Adam Singolda on helping news publishers diversify revenue and brand safety

In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.

3 days ago

Behavior as a prompt: Why AI’s ability to anticipate will change business forever

The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.

4 days ago

TikTok study reveals five best marketing practices when working with creators

TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.

4 days ago

Agency of the Year 2023

See the full wrap-up of shortlists and winners for this year's AOY 2023, as well as all the detailed analysis for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea here.

4 days ago

Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

4 days ago

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.

4 days ago

Twitch recaps year with side-scroller and streamer competition

It’s also encouraging streamers to host their own end-of-year recap for their individual communities.

Dec 8, 2023

Ogilvy and Mindshare split top APAC network awards at AOY 2023

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

Dec 7, 2023

Krispy Kreme appoints VML as global creative agency

Krispy Kreme and VML are set to start collaborating soon, with new campaigns expected to debut in the market in 2024.

Dec 7, 2023

Spikes Asia announces its 2024 jury line-up

2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever, as well as a variety of representatives from Central Asia including Kazakhstan and Uzbekistan.

Dec 7, 2023

Dentsu's global creative chief on the enduring role of humanity and creativity in the age of AI

As AI both impresses and alarms us, what is the role of technology in augmenting our humanity? Dentsu's global creative chief, Yasuharu Sasaki, looks at how technology can unlock imagination and shape new experiences that bridge physical and virtual worlds.

Dec 7, 2023

40 Under 40 2023: Chris Egan Roxas, XS Multimedia

A fireball of energy and creativity, Roxas is a true catalyst for change in the world of advertising.