In the face of external challenges, the Singapore-based team found a winning formula by embracing ‘insider knowledge’ and doubling down on existing clients.
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Zenith went from surviving to thriving by pivoting its entire business strategy, which paid off in record revenue and lit the way for the next generation.
‘Virtual influencers’ making a real-world impact and creators who cut across generational divides, have helped T&A Ogilvy Vietnam become the only agency from the country to win Southeast Asia Influencer Marketing Agency two years in a row, besides securing its second win in the PR category at a national level.
Diversity, equity, and inclusion are among the reasons for high staff retention as Dentsu Creative Hong Kong eradicates the gender pay gap, champions mental health and well-being, and supports neurodiverse youth.