Jenny Chan 陳詠欣
Feb 10, 2012

New TV ad rules in China steer media budgets to digital

CHINA - New nationwide television advertising regulations have put a spanner in the works for advertisers, and digital media is unsurprisingly gaining favour in many media plans.

CCTV is among the big TV players losing out to digital media

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

5 hours ago

40 Under 40 2023: Daniel Cheng, Metric Design Studio

Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.

6 hours ago

Year in review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

7 hours ago

Vivendi considers spinning off Havas

The France-based media giant is also thinking about splitting off other business units.

15 hours ago

India ad sales grew by 11.8% in 2023: Magna

Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024