Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 13, 2012
OPINION: Brazil provides branding role models for China, India
Brands from Brazil are capturing global attention and allegiance, while their Asian counterparts among the 'BRIC' countries, China and India lag behind, writes Jerry Clode, who leads cultural insight in Asia-Pacific for brand-development consultancy Added Value.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Mar 14, 2012
OPINION: From celebrity endorsement to true ...
Jun 30, 2021
Is India’s luxury surge mirroring China’s?
Aug 4, 2015
Labbrand lures Jerry Clode back to Shanghai
.png&h=268&w=401&q=100&v=20170226&c=1)
Just Published
6 hours ago
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
6 hours ago
Year in review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
8 hours ago
Vivendi considers spinning off Havas
The France-based media giant is also thinking about splitting off other business units.
16 hours ago
India ad sales grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024