Advertising
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
Year in review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
Vivendi considers spinning off Havas
The France-based media giant is also thinking about splitting off other business units.
India ad sales grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
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Trivago unveils brand refresh with AI ad campaign
The hotel search engine is also launching a new logo.
Omnicom strategy chief Alex Hesz departs to focus on UK general election
He leaves the holding company role after just over a year.
Branded Roblox games got 1.8 billion visits in 2023, report finds
An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.
Suzanne Powers to depart McCann Worldgroup
EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’
Creative Minds: The Pedigree ad Hannah Payton wishes she was a part of
Breaking the 9-5 corporate grind for an accidental move to advertising, the Saatchi & Saatchi creative has a hilarious envy for Pedigree's Adoption campaign.
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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
Campaign's China Summit 2023: Key takeaways
Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
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What drives customer loyalty in challenging economic times?
In spite of the economic slowdown, HubSpot's Dan Bognar says companies of all shapes and sizes will need to answer this key question: What keeps customers loyal to a brand?
RocketMill snapped up by US independent agency
Deal for 200-strong UK digital agency brings US media challenger to Europe.
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Vivo urges parents to #SwitchOff their smartphones and rekindle family bonds
Vivo has rolled out the fifth edition of its #SwitchOff campaign, to highlight the essence of meaningful relationships, especially between parents and children.
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Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan
Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.
With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani
The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker
How to jump off the cookie cliff without a serviceable parachute next year
Some brands are still failing to prepare for Google’s cookie switch-off. Betsy Ray of Kepler outlines how a layered approach to investment measurement can create a relatively accurate picture of success.
Adtech company Perion acquires Hivestack for $100 million
With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.
Dentsu cuts jobs in China as it realigns to new structure
The significant changes to the agency's talent roster in China are part of Dentsu's new global strategy.
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