3 hours ago

40 Under 40 2023: Daniel Cheng, Metric Design Studio

Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.

5 hours ago

Vivendi considers spinning off Havas

The France-based media giant is also thinking about splitting off other business units.

14 hours ago

India ad sales grew by 11.8% in 2023: Magna

Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024

14 hours ago

Omnicom strategy chief Alex Hesz departs to focus on UK general election

He leaves the holding company role after just over a year.

14 hours ago

Branded Roblox games got 1.8 billion visits in 2023, report finds

An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.

14 hours ago

Suzanne Powers to depart McCann Worldgroup

EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’

1 day ago

L'Oreal launches media review in Indonesia

Wavemaker is the incumbent, retaining the account after a review in 2020.

1 day ago

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.

1 day ago

RocketMill snapped up by US independent agency

Deal for 200-strong UK digital agency brings US media challenger to Europe.

1 day ago

Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan

Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.

2 days ago

How to jump off the cookie cliff without a serviceable parachute next year

Some brands are still failing to prepare for Google’s cookie switch-off. Betsy Ray of Kepler outlines how a layered approach to investment measurement can create a relatively accurate picture of success.

2 days ago

Adtech company Perion acquires Hivestack for $100 million

With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.

2 days ago

Dentsu cuts jobs in China as it realigns to new structure

The significant changes to the agency's talent roster in China are part of Dentsu's new global strategy.

2 days ago

Unilever investigated by CMA over green claims in ads

Initial review uncovered a 'range of concerning practices' in Unilever’s marketing.

2 days ago

Tina Allan named global chief data and intelligence officer at FCB

EXCLUSIVE: She continues to infuse data and audience-driven intelligence into the creative agency’s processes and lead FCB Six.

3 days ago

Picking up the pace in media planning

Tasked with finding audiences in difficult-to-reach and ever-evolving spaces, adjusting in real-time to fit-for-audience content, planners need to be more creative and agile in their approach, says EssenceMediacom's APAC COO.

3 days ago

Global Agency of the Year Awards: Winner’s Interview

Heading into a new Global Agency of the Year awards season, we hear from Australia’s Initiative on how winning Campaign’s Global Media Agency of the Year in 2022 gave the agency a winning mindset.

3 days ago

Taboola's Adam Singolda on helping news publishers diversify revenue and brand safety

In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.

3 days ago

GroupM retains Allianz global media business

A host of Group M agencies will manage the account across different markets, including the UK.

3 days ago

BBC appoints first chief brand officer

Charl Bassil is currently chief marketing officer at Absolut Vodka.