Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 6, 2018
Q&A: Mead Johnson nurtures digital transformation
The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Nov 13, 2023
Podcast: Unlocking China—a marketer’s guide to ...
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jul 12, 2023
Apple debuts new store on Chinese super-app WeChat
May 29, 2023
China social media in 2023: The brand guide to ...
Just Published
5 hours ago
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
6 hours ago
Year in review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
7 hours ago
Vivendi considers spinning off Havas
The France-based media giant is also thinking about splitting off other business units.
16 hours ago
India ad sales grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024