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Has the marketing industry invested too much in technology and quantifiable returns-on-investment at a cost to creativity and ideas that can truly stand out? Campaign explores if the era of big investment in technology has come at a cost to creativity?
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or call+852 3175 1913
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Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
The France-based media giant is also thinking about splitting off other business units.
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