Data
TikTok study reveals five best marketing practices when working with creators
TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.
Ogilvy and Mindshare split top APAC network awards at AOY 2023
With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.
Agency of the Year 2023 winners: Asia-Pacific / Network
See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
YouTube and TikTok lead marketers’ plans for 2024
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
Only one third of every ad dollar spent reaches an end user: ANA report
The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.
Ad spend wasted on invalid traffic to soar 33% in 2024
With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.
Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; with the list also prominently featuring Famous Innovations and new entrant, Talented.Agency, as the second most-awarded.
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Top 20 global media new-business rankings: OMD retains top spot despite losses
Performance Marketing World's latest global agency rankings, courtesy of Campaign Advertising Intelligence, reveals the most recent account moves, their value and the agencies winning the most.
Salary survey: Agency pay suffers from top-heaviness, wild divergence across APAC
Campaign asked agencies to provide their salary averages in APAC. The emerging evidence points to wide disparity across the region, but consensus on underpaying entry-level staff.
Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some
Organic growth slows for some of the 'big six' holding companies.
Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
The average global percentage of waste is 61%.
Moves and win roundup: Week of November 20, 2023
All the latest moves and wins from IPG Mediabrands, Trip.com, Seek, Sling & Stone, Social Aviator and more.
Businesses are no longer trusted on climate change: Edelman report
Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.
Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
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71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study
TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.
Agency of the Year 2023 shortlist: Japan / Korea
See the shortlist for the Japan and Korea categories in the 2023 Campaign Asia-Pacific Agency of the Year awards.
Agency of the Year 2023 shortlist announced
See the full shortlist for all categories for the 2023 Campaign Asia-Pacific Agency of the Year awards here.
October 2023 APAC advertiser of the month: HP Indonesia
Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.
60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
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