3 hours ago

40 Under 40 2023: Daniel Cheng, Metric Design Studio

Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.

4 hours ago

Year in review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

1 day ago

Creative Minds: The Pedigree ad Hannah Payton wishes she was a part of

Breaking the 9-5 corporate grind for an accidental move to advertising, the Saatchi & Saatchi creative has a hilarious envy for Pedigree's Adoption campaign.

1 day ago

Campaign's China Summit 2023: Key takeaways

Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.

1 day ago

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.

1 day ago

With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani

The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker

2 days ago

How to jump off the cookie cliff without a serviceable parachute next year

Some brands are still failing to prepare for Google’s cookie switch-off. Betsy Ray of Kepler outlines how a layered approach to investment measurement can create a relatively accurate picture of success.

3 days ago

Picking up the pace in media planning

Tasked with finding audiences in difficult-to-reach and ever-evolving spaces, adjusting in real-time to fit-for-audience content, planners need to be more creative and agile in their approach, says EssenceMediacom's APAC COO.

3 days ago

Global Agency of the Year Awards: Winner’s Interview

Heading into a new Global Agency of the Year awards season, we hear from Australia’s Initiative on how winning Campaign’s Global Media Agency of the Year in 2022 gave the agency a winning mindset.

3 days ago

Taboola's Adam Singolda on helping news publishers diversify revenue and brand safety

In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.

4 days ago

Women to Watch 2023: Neha Mehrotra, Avian WE

A communications veteran and a powerhouse, Neha Mehrotra’s journey is one that inspires you to dream big.

4 days ago

Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

Dec 8, 2023

A spotlight night for Publicis Groupe, with Ogilvy and Leo Burnett battling it out for the top awards at AOY 2023

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

Dec 8, 2023

Ogilvy and Mindshare split top APAC network awards at AOY 2023

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

Dec 8, 2023

Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’

Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.

Dec 7, 2023

Dentsu's global creative chief on the enduring role of humanity and creativity in the age of AI

As AI both impresses and alarms us, what is the role of technology in augmenting our humanity? Dentsu's global creative chief, Yasuharu Sasaki, looks at how technology can unlock imagination and shape new experiences that bridge physical and virtual worlds.

Dec 7, 2023

Creative Minds: Cons Reyes knew design was his destiny from a young age

The Filipino creative grew up drawing cartoons and would skip school classes to spend more time perfecting his craft, knowing from an early age that he wanted a career that involved drawing or design.

Dec 7, 2023

40 Under 40 2023: Chris Egan Roxas, XS Multimedia

A fireball of energy and creativity, Roxas is a true catalyst for change in the world of advertising.

Dec 7, 2023

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

Dec 7, 2023

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.