As CMOs are pressured to cut costs and drive efficiencies, it’s time to prove marketing’s effectiveness and impact on business.
R3's Goh Shu Fen makes the dollars and cents case for gender equality
Some of the qualities that define the successful agencies of the future look quite similar to those that define successful agencies today, according to R3's Shufen Goh.
Zero-based budgeting can enable a strategic focus on core marketing goals and lead to effective investment, Shufen Goh of R3 explains.
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