#brand safety | Campaign Asia

Nov 30, 2023

Google has been quietly running brands' search ads through problematic websites, report claims

A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.

Oct 4, 2023

Shawn Lim

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.

The promise of AI marketing: Is Google’s PMax living up to the hype?

Sep 12, 2023

Shawn Lim

The promise of AI marketing: Is Google’s PMax living up to the hype?

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.

Jun 8, 2023

Staff Reporters

Ad industry pledges to uphold brand safety standards in SEA

The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety

May 14, 2023

Ewan Larkin

Can Linda Yaccarino solve Twitter's brand safety problem?

The media veteran will need to satisfy concerns about content moderation to attract advertisers back to the platform, communications executives say.

TAG study sees progress in limiting invalid traffic, including in China

Mar 15, 2023

Shawn Lim

TAG study sees progress in limiting invalid traffic, including in China

TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.