cookies
What brands need to know to jump into the 'clean room' conversation
As digitisation booms, data clean rooms have emerged as a compelling means of sharing data between businesses and drawing valuable insights, opines Lotame's Zuzana Urbanova.
Google firms-up cookie phase-out timeline: 1% of Chrome users to go cookieless in Q1 2024
The initial phase-out in early next year means the time is now to prepare for the death of the cookie, as all website owners will soon meet an increased portion of Chrome users with third-party cookies disabled and be forced to respond.
Majority of advertisers set to invest in programmatic as cookie dies
Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
Google forms privacy-first partnership with IMDA and advances Privacy Sandbox APIs
With Google looking to deprecate third-party cookies for 1% of Chrome users in 2024, it is working with partners to help local businesses in Singapore. Google has also announced some progress for its Privacy Sandbox.
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Marketers are too complacent about the cookie apocalypse: What needs to happen now?
Much has been said, discussed and written about the internet’s ‘cookieless future’ and what marketers need to be prepared for. So, why are they still not prepared for a world without cookies, asks Quantcast's Rueben Vijaratnam.
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Consumers in APAC continue to be keen to share first-party data with brands
TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.
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