food
Cathay Pacific romances travellers with food in new global campaign
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
Delicious by design: Crafting foodie brands that pop!
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Fashionably ate: Why luxury fashion brands are entering F&B
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?
How plant-based brands are localising in Asia
Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.
KFC’s smart helmet might make you eat more chicken
For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.
Why Pepsi is focusing on food in its largest Asia-wide campaign this year
The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.
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