ias
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Google did not mislead advertisers in video ad placements: New study
Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims.
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Anzu and IAS take on viewability and invalid traffic in gaming
Marketers are looking for greater transparency and actionable data to deliver results for their campaigns as time in gaming increases.
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Meta launches ad measurement tools for Facebook and Instagram's Reels
Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.
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Consumers in Singapore want brands to promote DEI in their ads
TOP OF THE CHARTS: Diversity and inclusion (D&I) are key industry topics ushering in a new era of responsible marketing and advertising.
Data scraping: what is it and why should advertisers be concerned?
Campaign UK talks to leading spokespeople on the issue.
40 Under 40 2022: Jessica Miles, Integral Ad Science
With her unique brand of passion and business acumen, Miles has led Integral Ad Science to become a verification vendor with the leading market share in the ANZ market.
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