influencer marketing
Bud Light’s US CMO is out
Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.
Is the rise of the influencer over or just beginning? Campaign's Global Forecast for Q4 2023 explores
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.
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Report: Influencer marketing in SEA does not always result in greater conversion for brands
TOP OF THE CHARTS: Milieu Insight’s latest study on influencer marketing in Southeast Asia finds the effectiveness of influencer marketing in driving direct sales is not significant, despite the large number of KOLs emerging, alongside their followers.
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Fear of greenwashing label stops influencers discussing sustainability, study finds
Unilever has formed a coalition to help content creators encourage consumers to make more sustainable choices.
HSBC bats for belonging to woo overseas students with cricketer Virat Kohli
From wickets to wallets, HSBC and agency partner Wunderman Thompson nurture nostalgia in their latest global work. Campaign exclusively chats with the brand's global CMO on the creative journey and hitting an all-rounder with Virat Kohli.
Nearly five months after Bud Light’s botched Mulvaney partnership, trans influencers—and brands—are still feeling the impact
The Bud Light Dylan Mulvaney controversy continues to have ripple effects on LGBTQIA+ creators.
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