japan

Nov 7, 2023

Six things performance marketers need to know about Japan

A bigger economy than Germany, but a shrinking population makes Japan a unique market – but one full of opportunities.

Oct 12, 2023

Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more

On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.

Sep 4, 2023

Women must have a seat at the table in Japan

The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now.

May 11, 2023

Infiniti Motor creates 'once-in-a-blue-moon' kind of hue for new SUV

INSPIRATION STATION: Publicis Q, Infiniti, and Ouchhh Studio play with astral data and generative AI to bring a rare and ethereal hue to life.

Feb 6, 2023

40 Under 40 2022: Rish Gopal, Beacon Communications

The Covid pandemic brought out the best in Gopal, who took the opportunity to showcase his team’s abilities by going above and beyond for clients.

Feb 1, 2023

40 Under 40 2022: Nobuhiro Arai, TBWA Hakuhodo

Given the length, breadth and depth of his work and his capabilities as a leader, it is surprising that Arai is not even 40.