metaverse
Branded Roblox games got 1.8 billion visits in 2023, report finds
An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.
Hey, ad industry: What the heck is a metaverse?
The ultimate vision for the future or just a buzzword—either way, there needs to be a functional definition and clarity for marketing and branding. Hakuhodo's H+'s Joe Nguyen shares his insights.
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Can Meta ever match the heights of its Facebook heyday?
BRAND HEALTH CHECK: Following record losses, job cuts, a rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?
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Roblox accused of allowing gambling sites to target minors
The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.
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Ex-TikTok and WeChat senior exec Lionel Sim joins Bondee
Bondee is keen to accelerate its regional expansion efforts; Sim handles hiring for the company’s headquarters in Singapore and offices across Japan, South Korea, and China.
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