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Oct 19, 2023

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.

Oct 4, 2023

Netflix ad chief Jeremi Gorman to exit, replaced by Amy Reinhard

Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.

Oct 4, 2023

Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response

Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.

Aug 21, 2023

Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say

Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.

Jul 17, 2023

FAST on the rise in APAC: What advertisers should know

FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.

Feb 24, 2023

Campaign Crash Course: Developing your screen strategy with addressable TV

In this lesson, Finecast's Alex Lowes provides a five-minute tutorial on how advertisers can make sense of a high-growth and innovative industry like TV.