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Responsible advertising is more than just reducing environmental impact — it’s also about sensitive engagement and positive influence
Sam Pattison, managing director of Teads SEA share his insights on the evolution of responsibility advertising and how brands can improve digital impact for their consumers.
Teads rolls out first-ever ‘Teads Care’ campaign in Southeast Asia with Foodpanda and Handprint
Using a portion of Foodpanda Singapore’s advertising budget from its Green Label sustainability accreditation scheme, Teads Care is helping Wateroam in its mission to provide clean drinking water free of charge to 65,000 people in Myanmar.
Women to Watch 2022: Jennifer Toole-Stott, Teads
Being consistent and quick in hitting her targets has put Toole-Stott on the fast track to becoming a star employee. She also manages to find the time to push for DEI and mental-health awareness.
Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising
Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.
Teads launches not-for-profit programme for advertisers
Teads will award NGOs and not-for-profit organisations with free media to advertise their own campaigns as part of a donation programme with advertisers.
Omnicom Media Group signs on to Teads’ cookieless targeting tech
The tool uses AI to create audience profiles using behavioural signals.
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