tiktok
TikTok study reveals five best marketing practices when working with creators
TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.
TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
YouTube and TikTok lead marketers’ plans for 2024
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
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Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?
In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
TikTok trumps Google as a search engine, research finds
Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.
Dove partners with virtual influencer to promote body positivity
Lennnie is a ghost-shaped blob with a message for young people.
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