The Knowledge

Dec 7, 2023

Assembly promotes Rick Acampora to global CEO

EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.

Dec 2, 2023

Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer

Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.

Nov 22, 2023

Global agency groups Q3 2023 report card: Performance ‘not up to standard’ for some

Organic growth slows for some of the 'big six' holding companies.

Nov 20, 2023

Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’

EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.

Nov 13, 2023

Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers

Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.

Nov 8, 2023

APAC new-biz spotlight: Carlsberg and GM among key moves in subdued landscape

Activity was down in both creative and media in July-August.

Nov 7, 2023

Campaign CMO Outlook 2023: AI supercharges adland

The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.

Nov 1, 2023

2023 APAC agency rankings: Carat surges on China wins

Carat and Starcom make the biggest gains on the media table, while on the creative side Ogilvy cuts into Publicis Groupe's big lead and FCB takes a big leap forward.

Oct 31, 2023

Global indie agency rankings: W&K and PMG top tables

India's Wondrlab and LS Digital among top APAC performers.

Oct 30, 2023

Campaign CMO Outlook 2023: In-housing permeates brands

In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.

Oct 12, 2023

Is the rise of the influencer over or just beginning? Campaign's Global Forecast for Q4 2023 explores

Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.

Oct 4, 2023

Ad industry ‘bullish’ on Meta following AI, mixed reality showcase

Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.

Sep 20, 2023

U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.

Sep 6, 2023

2023 APAC agency rankings: Pfizer looms large, but Wavemaker and Saatchi & Saatchi lead the pack

Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.

Aug 31, 2023

Asia-Pacific new-biz spotlight: Media activity plunges in May-June

Fewer than 40 media accounts changed hands, although there were some major reviews.

Aug 30, 2023

Global indie agency rankings: Horizon Media takes top spot

Agency won Sam’s Club, among other accounts.

Aug 23, 2023

Global agency rankings: Two new entries following Pfizer result

Publicis Collective and IPG Health both entered rankings for first time in 2023.

Aug 15, 2023

Putting the normal in hormonal: Adland implements more period policies

A rising number of period policies have been launched across the advertising industry within the past year, part of a push for more workplace equity and awareness about menstruation symptoms.

Aug 10, 2023

Chris Kay launches coaching collective AndOpen

AndOpen pairs leaders with coaches to help “supercharge” their performance.