ai
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Trivago unveils brand refresh with AI ad campaign
The hotel search engine is also launching a new logo.
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
Behavior as a prompt: Why AI’s ability to anticipate will change business forever
The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.
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Dentsu's global creative chief on the enduring role of humanity and creativity in the age of AI
As AI both impresses and alarms us, what is the role of technology in augmenting our humanity? Dentsu's global creative chief, Yasuharu Sasaki, looks at how technology can unlock imagination and shape new experiences that bridge physical and virtual worlds.
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Accenture Song gives hawkers a second chance at longevity in poignant new documentary
The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.
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A force for good? Three ways marketers can tap into AI responsibly
The critical question for marketers is not whether to use generative AI tools, but how to do so responsibly, says Avisenna Gusta, digital content producer at MediaMonks.
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