ctv
Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Netflix ad chief Jeremi Gorman to exit, replaced by Amy Reinhard
Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.
Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
PubMatic's Activate rolls out in APAC, adtech battle heats up
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
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DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.
YouTube to use own co-viewing data for CTV advertising sparking transparency concerns
The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
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