Maya Madhusoodan
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Aug 24, 2020
Embracing the emergence of new 'China chic'
There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.
Aug 5, 2020
China’s everyday heroes: How small businesses are ...
Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.
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