Ian Whittaker
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Exporting to the West: The growing presence of ...
The implication is clear: Advertisers in the region are aggressively advertising outside their home continents. So, where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.
‘Chexit’: Is there a scenario where the agency ...
In light of the recent WPP raids in Shanghai, Ian Whittaker raises the question: Will pressure from investors eventually force agency groups to consider exiting the Chinese market?
India's advertising market soars, but can it ...
As the eighth-largest advertising market, India's importance in volume, revenue, and innovation cannot be ignored. Ian Whittaker analyses if current contributions to global agency groups fall short of expectations.
Adland can no longer rely on ‘tech factor’ to boost ...
Our Investor View columnist warns the slowdown in spend by tech clients is unlikely to bounce back in full.
The growing chasm: What is causing the widening gap ...
While it's easy to characterise the main agency holding groups as the same, this year's variance in their individual performance results points to factors that go well beyond the cyclical norm, unpacks Ian Whittaker.
A return to normal or the new normal: Where now for ...
Even with a cautiously optimistic growth picture driven by hopeful fund managers and analysts, tech giants in China are still working to establish a new market status quo, opines Ian Whittaker.
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