Evie Barrett
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Comms pros are 'walking into an AI trap' report finds
Comms professionals feel unprepared for the threat of AI to organisational or brand reputation, with 97% saying they are concerned about it, according to a survey commissioned by Golin.
Does comms need a 'Men in PR' group? Industry debates
The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.
Consumers prefer AI content from influencers, ...
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
TikTok trumps Google as a search engine, research finds
Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.
WPP's global strategy director for Danone joins Ogilvy
Ogilvy has re-hired a former planning director as its new chief strategy officer in Paris.
'Not just about slapping logos onto jerseys ...
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
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