Branding
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Trivago unveils brand refresh with AI ad campaign
The hotel search engine is also launching a new logo.
Branded Roblox games got 1.8 billion visits in 2023, report finds
An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.
Campaign's China Summit 2023: Key takeaways
Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
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Winnie the Pooh gives a crap about deforestation
Cheeky toilet paper brand, Who Gives A Crap, reworks classic children’s book to highlight the impact of deforestation across the globe.
BBC appoints first chief brand officer
Charl Bassil is currently chief marketing officer at Absolut Vodka.
Adidas creates clothing for Roblox avatars
Brand launches shops in virtual world and partners with creator Rush Bogin.
Ogilvy and Mindshare split top APAC network awards at AOY 2023
With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.
Agency of the Year 2023 winners: Asia-Pacific / Network
See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
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Spikes Asia announces its 2024 jury line-up
2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever, as well as a variety of representatives from Central Asia including Kazakhstan and Uzbekistan.
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Vietnamese agency M — N Associates breathes new design life into stunning Bat Trang Museum
The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.
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Is there a case for moving away from purpose-led marketing?
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
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Accenture Song gives hawkers a second chance at longevity in poignant new documentary
The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.
Coca-Cola hires Meta's Katherina Jawaharlal to lead global corporate, brand PR
She previously built and ran Meta’s partnership communications team.
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Popeyes Singapore spices things up in first ever dating show
The fried chicken brand lays on the cute and fun factor with a dating show in place of a traditional ad to promote its new menu items and even Ad Nut is smitten.
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Spotify Wrapped 2023 celebrates real moments with real music
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.
Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; with the list also prominently featuring Famous Innovations and new entrant, Talented.Agency, as the second most-awarded.
Raymond: From 'the complete man' to an 'incomplete' man?
SOUNDING BOARD: Experts weigh in on whether menswear brand, Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania
Best Global Brands 2023: Apple retains top spot while total brand growth slows significantly
Best Global Brands 2023: Apple retains top spot while total brand growth slows significantly.
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YouTube’s Ashley Chang on five things marketers should know about culture in 2024
In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024.
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
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