AI is accelerating expectations around technology and efficiency. But overcoming AI intimidation with experiments and fun are crucial first steps in adopting it.
Talking to your customer, creating communities, tap more responsive technology and create retail spaces for services that can't be delivered online, says this cultural strategist.
CULTURAL RADAR: Compromise and caution today no longer guarantee wealth and happiness tomorrow so for many young consumers, enjoying today feels like the strategically wise thing to do.
The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.