Soon Chen Kang 江欣珍
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The ups and downs of M&A in events
The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.
Data-driving event design is huge in China this ...
China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.
It's the agency's job to understand brand vision: ...
The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.
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Case study: Taipei Dangdai art fair
The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.
Live-streams becoming more interactive: Auditoire
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
Harley-Davidson completes epic tour in China
Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.
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