Steve Barrett
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No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.
AI hype is done: Time to embrace reality
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables—but PR pros have yet to fully get their arms around it.
The sun is rising in the east and west for TikTok
Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.
The Olympics: It's complicated
Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.
A PR legend, centenarian and a gentleman
David Finn, who just turned 100, is one of the founding fathers of PR and a throwback to the genesis of the communications industry.
Richard Edelman outlines succession plan for ...
Edelman said the list of potential heirs could include family and non-family members.
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