attention
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Why attention-adjusted reach curves are the next evolution in ad measurement
The difference between people who are reached and those who actually view an ad is dramatic. So how can advertisers sort the signal from the noise?
Futureproofing your digital marketing efforts first requires education
In an ever-changing industry, your greatest defence is staying informed about the latest digital marketing tools and insights.
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Your attention please: How to navigate attention metrics
Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.
Attention metrics are becoming more nuanced, but are brands ready to use them?
Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.
Campaign Crash Course: Understanding attention-based metrics
In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.
Creating scroll-stopping content with monotony, mood, and motivators in mind
The way consumers today interact and engage with brands has changed dramatically. They want unique, attention-grabbing creativity delivered in a personalised way. For content to succeed, brands need to understand how monotony, mood and motivators contribute to consumer connection.
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