The Interpublic network maintains strong creative output and holds its own in business performance, but struggles to convince that it is moving forward fast enough in terms of innovation.
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Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
The France-based media giant is also thinking about splitting off other business units.
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
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