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Exporting to the West: The growing presence of Asia-Pacific ad spend worldwide
The implication is clear: Advertisers in the region are aggressively advertising outside their home continents. So, where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.
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'Next year is going to be about collapsing the funnel': Meta's Dan Neary
The economic climate and consumer behaviour have all changed. Meta's vice president for APAC shares trends that he thinks will define social media in 2024.
'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers
With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.
How generative AI is empowering marketers
Reshaping the future of the industry and boosting human potential.
Meta promotes Nick Baughan to global head of agencies
Baughan has been at Meta since 2019.
Meta partners with Amazon to let shoppers buy directly from Facebook and Instagram ads
Upon linking their Meta accounts with Amazon, users will be able to shop selected ads directly from the platforms and check-out using their Amazon accounts without having to change apps.
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