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While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics.
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Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
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The France-based media giant is also thinking about splitting off other business units.
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